Let’s get personal: The power of recommendation from ‘friends we have never met’ has more influence than ever
Published by The Drum Network
In the olden days you used to go to an actual travel agent, sit down on a plastic padded chair and chat to a total stranger in a branded polyester uniform for maybe an hour.
A deserved coronation
On Sunday Night the acclaimed Netflix series, The Crown, won three royally deserved Golden Globes (best TV drama series, best actress and best supporting actor). In her acceptance speech, Claire Foy said that the Queen has been ‘at the centre of the world for the past 63 years’. Quite a claim, and not one you could easily insert many other names into. Sir David Attenborough maybe, the King of the BBC’s natural history offering at 90, and soon to reassert his reign in America with Planet Earth II? Sir Alex Ferguson in football – based in Manchester – until a couple of years ago? No.
When does social become politically antisocial?
It was when a friend living in Paris posted on Facebook: ‘We are all OK’, that I knew something definitely wasn’t OK. Something not OK had happened while I was asleep. I went on to BBC News and there saw the horrific news of the Paris terror attack in November last year. Another friend found out about the tragedy in Orlando in the same way.
#HumanVsBot Part One: March of the Bots
We’ve historically had a bit of a love hate relationship with robots and AI: Terminator (petrifying – when you’re eight), WALL-E (adorable), Channel 4’s Humans (whose side are they on anyway?), the movie Her (petrifying – and how can Scarlett Johansson be so smoulderingly gorgeous even when you can’t see her?). Are we afraid of them or should we love them?
20 Lessons from the TV Brand Builders (Part Three)
In the first two parts of this post we summarized lessons 1 to 13 from our new book The TV Brand Builders: How to win audiences and influence viewers, based on interviews with 50 leading practitioners of TV marketing, promotion and design across 8 countries. In this final part we’ll turn our attention to social media and the future of TV marketing. Also, recognizing the ever-changing nature of our industry, we’ll round off with two lessons inspired by last month’s PromaxBDA Europe conference.
20 Lessons from the TV Brand Builders (Part Two)
In our last post we summarized the first 6 of 20 key points from our new book The TV Brand Builders: How to win audiences and influence viewers, based on interviews with 50 leading practitioners of TV marketing, promotion and design across 8 countries. In part two we’ll look at highlights from chapters covering the marketing of TV comedy, entertainment, children’s programmes, factual and sport.
Red Bee's 10th birthday: what’s changed since we were born?
Red Bee is celebrating a birthday. We’re 10 years old this week. Amid the usual swilling of champagne, wailing of karaoke and bitter tears of the tired and emotional with which we normally greet Tuesday mornings, we’ve been casting our eyes back over what we’ve achieved since our birth back in the dim and distant days of 2005. And we’ve been feeling quite proud of ourselves.
Data and the two-bucket theory
Overwhelmed by customer data? Not sure how to use it? Michael Reeves, Business Development Director of Red Bee, has a tried-and-tested method that involves two buckets and gets results.
Originally published as part of the Content Marketing Association Industry Report. Download the full report here.
Cracking social video
Our Creative Director recently walked into a room at his mother in law’s house where his two ‘tweenage’ boys were snuggled up on the sofa under the duvet; one with a tablet and one with a laptop.
‘What are you doing?’ he said, by way of greeting.
‘Watching telly’, they grunted in an unexpected reply.
Content Highlight of the Week: Jetman Dubai
Let’s face it, self-propelled flight is pretty cool. Whether it’s Sean Connery in Thunderball, Billy Campbell in the The Rocketeer or Boba Fett in Return of the Jedi, there’s always been something too good to be true about flying into the air supported only by an over-sized rucksack.
Content Highlight of the Last Two Weeks: Absolut-ly puzzling
Dear Devoted Readers, we’ve been away for a few weeks. We know, you’ve felt it. But fear not, we’ve been working hard for you, using our every waking hour to immerse ourselves in a content initiative that’s been developing over the past fortnight. Convenient you say? What are you trying to suggest? Anyway, we speak, for the first time in this blog, of A GAME. A game commissioned by those old masters of cool collaboration - Absolut vodka.