WHY NOW, MORE THAN EVER, WE NEED TO “KEEP MEDIA GOOD”
The first unwritten rule of blogging etiquette for a creative agency is to mention your own work only in passing, or not at all. But on this occasion I’m going to indulge in a post that’s wholly focused on a new campaign that we have had the privilege of contributing to, not to brag about the work itself but to promote the importance of the cause.
ENTERTAINMENT IS THE ANSWER TO THE “BAD MEN” OF AD TECH
We are hearing a lot these days about social media echo chambers and two names that seem to be cropping up increasingly on my own timelines are Bob Hoffman and Mark Ritson. I’m frequently alerted to reports and transcripts of the latest well-informed tirades from these two learned gentlemen about the false promises of online advertising.
Repainting the lines: the art of automobile marketing
I have been a closet fan of Will Gompertz, the BBC arts editor, for some time now. So I was lucky to be able to see him talk, in all his effervescent glory, at a conference recently. He spoke about how, in challenging times like these, faced with the prospect of robots taking our jobs, we need to think like artists to survive.
Entertainers and their Audience. A two-way relationship
Returning from a five day stay in the embrace of Glastonbury 2017 is perhaps an odd time to write a blog about television. Indeed, apart from the 500 hardy souls packing out the Theatre Bar to watch the British Lions test match at 8.30 on Saturday morning, I don’t think a frame of television would have been watched by the 200,000 residents of Worthy Farm.
Shifting sands at Cannes: What can we learn from the new players on the Croisette
There's been a lot of talk about how Cannes has changed and how tech companies have taken over the Croisette: as if they are trespassing on someone else's territory. But what I noticed this year wasn't just that digital power brands dominated the bars and cabanas, but that my friends are now working for them too.
Let’s get personal: The power of recommendation from ‘friends we have never met’ has more influence than ever
Published by The Drum Network
In the olden days you used to go to an actual travel agent, sit down on a plastic padded chair and chat to a total stranger in a branded polyester uniform for maybe an hour.
A deserved coronation
On Sunday Night the acclaimed Netflix series, The Crown, won three royally deserved Golden Globes (best TV drama series, best actress and best supporting actor). In her acceptance speech, Claire Foy said that the Queen has been ‘at the centre of the world for the past 63 years’. Quite a claim, and not one you could easily insert many other names into. Sir David Attenborough maybe, the King of the BBC’s natural history offering at 90, and soon to reassert his reign in America with Planet Earth II? Sir Alex Ferguson in football – based in Manchester – until a couple of years ago? No.
When does social become politically antisocial?
It was when a friend living in Paris posted on Facebook: ‘We are all OK’, that I knew something definitely wasn’t OK. Something not OK had happened while I was asleep. I went on to BBC News and there saw the horrific news of the Paris terror attack in November last year. Another friend found out about the tragedy in Orlando in the same way.
#HumanVsBot Part One: March of the Bots
We’ve historically had a bit of a love hate relationship with robots and AI: Terminator (petrifying – when you’re eight), WALL-E (adorable), Channel 4’s Humans (whose side are they on anyway?), the movie Her (petrifying – and how can Scarlett Johansson be so smoulderingly gorgeous even when you can’t see her?). Are we afraid of them or should we love them?
20 Lessons from the TV Brand Builders (Part Three)
In the first two parts of this post we summarized lessons 1 to 13 from our new book The TV Brand Builders: How to win audiences and influence viewers, based on interviews with 50 leading practitioners of TV marketing, promotion and design across 8 countries. In this final part we’ll turn our attention to social media and the future of TV marketing. Also, recognizing the ever-changing nature of our industry, we’ll round off with two lessons inspired by last month’s PromaxBDA Europe conference.
20 Lessons from the TV Brand Builders (Part Two)
In our last post we summarized the first 6 of 20 key points from our new book The TV Brand Builders: How to win audiences and influence viewers, based on interviews with 50 leading practitioners of TV marketing, promotion and design across 8 countries. In part two we’ll look at highlights from chapters covering the marketing of TV comedy, entertainment, children’s programmes, factual and sport.