What TV marketers can learn from the world’s most popular porno podcast
If you’ve never heard of the term ‘Belinker’, don’t see the comical potential of a pomegranate, and have never diaried Mondays for #PornoDay, you’re missing out on one of the most successful global podcasts of the last couple of years…and an incredibly clever cross-media marketing lesson.
'BAFTA’s diversity policy sparked a seismic shift in film-making': can we do it in advertising?
As a British-born Chinese girl growing up, the only people I saw on screen who looked like me were kung fu fighters, four-eyed geeks and Vanessa Mae. Whenever I saw anyone of any colour (which was rare), I would feel that they represented me. And I still feel like that to a certain degree.
3 lessons from a 5-year campaign: how our TV Licensing challenge could be applied to nearly all brands
Everyone in our industry knows what it’s like; months, even years, spent slaving away on a deeply honed strategy, conceiving and selling your most cherished idea and then crafting an execution to within an inch of its life. Then wham-bam-thank-you-ma’am, a quick three week burst of fevered media activity and whoosh your precious campaign is gone, never to be seen again.
Could Love Island exist in a world of TV on demand?
Now that it’s all over for another season and Jack and Dani have left the Love Island villa with (as her dad confidently predicted) "the readies", there will be many posts popping up on your feeds claiming to draw lessons from ITV2’s hit show about leadership or strategy or even just about, er, love. But there’s one big thing Love Island can definitely teach us about television.
People like watching shows that other people are also watching.
Why now, more than ever, we need to “Keep Media Good”
The first unwritten rule of blogging etiquette for a creative agency is to mention your own work only in passing, or not at all. But on this occasion I’m going to indulge in a post that’s wholly focused on a new campaign that we have had the privilege of contributing to, not to brag about the work itself but to promote the importance of the cause.
Entertainment is the answer to the “bad men” of ad tech
We are hearing a lot these days about social media echo chambers and two names that seem to be cropping up increasingly on my own timelines are Bob Hoffman and Mark Ritson. I’m frequently alerted to reports and transcripts of the latest well-informed tirades from these two learned gentlemen about the false promises of online advertising.
Repainting the lines: the art of automobile marketing
I have been a closet fan of Will Gompertz, the BBC arts editor, for some time now. So I was lucky to be able to see him talk, in all his effervescent glory, at a conference recently. He spoke about how, in challenging times like these, faced with the prospect of robots taking our jobs, we need to think like artists to survive.
Entertainers and their Audience. A two-way relationship
Returning from a five day stay in the embrace of Glastonbury 2017 is perhaps an odd time to write a blog about television. Indeed, apart from the 500 hardy souls packing out the Theatre Bar to watch the British Lions test match at 8.30 on Saturday morning, I don’t think a frame of television would have been watched by the 200,000 residents of Worthy Farm.