13TH STREET Rebrand: PromaxBDA 2017

Marco Giusti

Marco Giusti, SVP International Creative at NBCUniversal tells the story of the rebrand of 13TH STREET, taking it from ‘crime channel’ to ‘crime brand.’


Working with a cross-functional team including Red Bee and acclaimed film music composer Hans Zimmer, 13TH STREET is a case study in how to create a ‘social and digital’ first TV brand.