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Epic royal drama, The Crown launches on Netflix

04/11/16

Netflix appointed Red Bee to build the global launch trailer campaign for the epic drama The Crown, which launches today, telling the story of Queen Elizabeth II and the British royal family from the 1940s. Responding to smart audience data to create tightly targetted thematic pieces, we crafted a range of promotional material to air across all platforms, from mobile to cinema, translated into multiple languages, focusing on the various aspects of the Queen’s family and political circles.

Netflix appointed Red Bee to build the global launch trailer campaign for the epic drama The Crown, which launches today, telling the story of Queen Elizabeth II and the British royal family from the 1940s. Responding to smart audience data to create tightly targetted thematic pieces, we crafted a range of promotional material to air across all platforms, from mobile to cinema, translated into multiple languages, focusing on the various aspects of the Queen’s family and political circles.

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