Christmas is coming to DreamWorks!
DreamWorks is an international TV channel owned by NBCUniversal. Throughout the holiday season, its schedule is jam-packed with festive favourites, featuring all the loveable DreamWorks characters – from Shrek to Kung Fu Panda to King Julien to Hiccup.
Our job was to create a special promo spot highlighting the back-to-back content that would feature on the channel – and make audiences feel like it was the only place to be during the festive season.
We created an illustrated world inspired by the characters’ houses, uniting the shows in a DreamWorks holiday scene. The campaign extended to social channels with games, fan art challenges, comical lookalikes and seasonal greetings from the characters.
Social assets were created for multiple territories, using custom illustrations of houses and props from our DreamWorks world.
