We worked with German international broadcaster Deutsche Welle to create an integrated brand experience across their News output.
German international broadcaster Deutsche Welle (DW) produces content for TV, radio and online with its editorial teams working on a multimedia level. As a counterpart to international news channels from other countries like BBC World News from the UK or France 24 from France, the 24 hour TV service, which is transmitted worldwide via satellite, reports on global news from a German perspective.
Following a new corporate design launched in 2012 DW needed to integrate its news offerings (TV, online and mobile) in order to create an integrated brand experience.
Our creative strategy was DW: making the world a smaller place, with a creative solution that accentuates the myriad relationships between people and places. Working closely with the internal DW team Red Bee produced titles, stings, studio backgrounds and a full infographics system with a solution that is modern, clear and timeless. Capitalising on the bold colours and distinctive typography from the corporate design DW now has a system of infographics that speak a common visual language across all media.