The largest sports news website in Asia, ESPN Star wanted a complete overhaul of their design and architecture.
The Challenge
Enhance user experience and drive traffic for Asia's largest sports news website through a complete design and architecture overhaul.
The Solution
We put video at the heart of the site, making it easy to find for the user and easy to update by the site editors. Using a rich flash-based widget we transformed real-time data into a dynamic design feature. Our user-centric architecture enabled users from different regions to find the content they want.
The Result
Our work has helped consolidate ESPN Star’s position as a market leader in their region. Since launch, visitor numbers have increased by 400% to 4 million per month. Average stickiness has also increased; from 5 to 8 minutes for the average user who now looks at an average of 6 pages.
Visit the ESPN Star website.