A launch strategy and integrated campaign for FilmStruck – a new, curated film streaming service launching in Europe.
FilmStruck is a new joint venture between Turner International and Warner Bros. The service occupies a niche in the streaming market by giving consumers access to an ever-evolving library of expertly curated iconic and critically acclaimed films from the Warner Bros and Criterion Collection libraries, boosted further through a partnership with Curzon in the UK.
FilmStruck launched in the UK, Spain and France in Spring 2018 as the first phase of its roll-out.
FilmStruck is passionate about high quality, influential films. Every film on their site has been hand-picked for having made a genuine impact on an audience, society or culture. We developed our launch campaign strategy around those impactful moments in film with the brand line ‘Only great films leave you FilmStruck.’
In the UK, the FilmStruck offering is strengthened with the Curzon partnership. We created trailers for cinema and social, digital assets and a set of postcards designed around iconic quotes.