France Télévisions

France 3

How we created an idents package for France Télévisions – the country’s public services broadcaster – reflecting the regional diversity of its France 3 channel . . . on a budget and timescale that did not allow for any filming in France.

The Challenge

France 3 asked us to create a series of idents around the theme 'La vie en paroles' – Life in words – to be aired across the summer and reflecting the regional diversity of the channel. Given the budget and timescales, filming in France was impossible.

The Solution

We worked with the client to develop quirky, humorous ideas that were both regional and universal. Inspired by our recordings of voices from all over France, we created animated character idents around the subject of what makes the French summer so special.

The Result

“It was fantastic working with Red Bee. It was wonderful creative work and a well planned production. The signing off processes and the level of communication was perfect. French Télévisions has never seen anything like this work on air.” Laurent Sauvage, On-Air Director, France 3