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Hallmark Miracles of Christmas

Crown Media Family Networks

A bespoke look for the holiday season takeover.

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Hallmark Movies & Mysteries, like its sister channels Hallmark Channel and Hallmark Drama, celebrates the holiday season like no one else.  For two months over the holiday season, the channel resets as “Miracles of Christmas,” with a scheduled packed with the audience’s favourite holiday.

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A holiday makeover

Classic gold and red baubles, shot against similar palette backgrounds, reinforce the festiveness of the season.

SPECIALLY-SHOT CHRISTMAS IDs

Three specially-shot IDs bring the audience into a winter wonderland of wood cabins, horses and sleighs and a wintry Christmas forest. These backdrops were also used for promo packaging to give the network a coherent look over the holiday season.