Six Nations Rugby


The Six Nations is the annual high point for Rugby Union in the UK. More than just a tournament, it’s a festival of rugby that inspires both national pride and mutual sporting respect.

Working closely with our BBC client, the aim was capture this passion and create a real sense of celebration. So our idea for the launch promo, took iconic rugby action (the kick off, the tackle, the scrum) and placed it in a real life setting. For instance, we see two young lovers running towards each other on a station platform but instead of embracing she tackles him.

Not content with simply producing a launch spot, after two days filming around London we decided to make sporting history. And enlisting the muscle of the genuine fans who’d turned up to star in the promo, we broke the Guinness World Record for the biggest ever rugby scrum.