Rebranding Telemundo with a refreshed identity as it aims to become Latinos' first choice in entertainment across all platforms and devices.
We helped Telemundo achieve its ambitions to design a campaign and brand package that embody 'the new voice and the spirit of today’s Latino'. We unlocked a key nuance that ties disparate but fiercely proud Latinos to one another: their fighting spirit and their desire for more. This is summed up in the brand line 'Together Unstoppable'.
They outbid their rivals for the 2018 FIFA World Cup, achieving their highest ever viewership. It was at this moment that they launched their first brand spots, created by Red Bee, as Mexico beat the current World Cup holders Germany 1-0.