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The World Invites You

Exodus Travels

Recruiting a new audience to a category and owning that growth: how we developed the global brand campaign for Exodus Travels.

Exodus offer expertly-guided, adventurous trips: from three weeks hiking the Everest high passes to hunting out rare, handmade mozzarella on the Amalfi coast. 

They were keen to grow their business and to introduce their unique brand of holiday to first-time adventurers, but had found that the very word 'adventure' could be off-putting to their target audience. Adventure can sound like research, pre-trip preparation and too much hard work for a holiday.

OUR IDEA: THE WORLD INVITES YOU

We were struck by Exodus’ respectful ethos. In their words: “We always remember that we are only guests.” It was this brand truth that inspired our thinking: Exodus are not in the travel business; they’re in the hospitality business.


Our campaign videos were conceived to flex across the critical triggers and influences in the holiday-planning cycle. 


In the three tiers of the campaign, our Exodus hosts invite the audience to experience their home, their lifestyle and the kinds of activities travellers will get up to when they visit. 

RESULTS

The campaign, which is running throughout early 2017, has already exceeded its targets and has led to directly-attributable year-on-year sales increases.

 

“Red Bee worked with us to really get under the skin of our company’s product and ethos… Whilst the beautiful cinematography, and genuinely human feel of the pieces made us all glow inside, it’s been the view-through rates, and reactions to the films, that have cast a warm light on our engagement reports. Just two weeks after the first one was launched we’re already seeing a positive impact on our bookings!”

 

JAE HOPKINS, MARKETING DIRECTOR, EXODUS TRAVELS