WHY NOW, MORE THAN EVER, WE NEED TO “KEEP MEDIA GOOD”
The first unwritten rule of blogging etiquette for a creative agency is to mention your own work only in passing, or not at all. But on this occasion I’m going to indulge in a post that’s wholly focused on a new campaign that we have had the privilege of contributing to, not to brag about the work itself but to promote the importance of the cause.
ENTERTAINMENT IS THE ANSWER TO THE “BAD MEN” OF AD TECH
We are hearing a lot these days about social media echo chambers and two names that seem to be cropping up increasingly on my own timelines are Bob Hoffman and Mark Ritson. I’m frequently alerted to reports and transcripts of the latest well-informed tirades from these two learned gentlemen about the false promises of online advertising.